SMART BUSINESS CARD
One business card for life. The smart business card that gets you more contact from contactless.
Lemon are a technology company based in London. They specialise in smart business cards which utilise the contactless feature on mobile devices in order to pass information between people.
The team at Lemon presented their smart business card to us in the prototype stages and tasked us with designing a logo, along with various additional assets for them to use on their social platforms upon launch. They also required a simple website which customers could visit, in order to learn how the technology works and purchase their own personalised cards.
Staying relevant to the brand name was a must, so a bright yellow colour palette was developed first for the client to review. Once this was finalised we moved on to the logo which had to tick two boxes; bold and modern. The pairing of a clear word mark and wedge icon helps ensure the brand is recognisable, even when used seperately. The website needed to be clean and easy to navigate so we developed a two page system which conveyed the brand colours and message effectively.
- Brand Assets
- Website Design
- Marketing Materials
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